For the third consecutive year, The Lakes Distillery won the Master Award for the distillery facilities, the penultimate award. This honour is given to distilleries for their innovative offering of tours, food and beverage offering, attractions and added value services. Judges noted new tours including the Alpacas, bespoke masterclasses, the events held in the private dining room and, of course, the breath-taking location.
In the Consumer Experience category, the distillery won gold. This category is awarded to distillery’s for creating an “above and beyond” distillery experience for guests throughout their visit, including the tour and the tasting experience.
In the Digital and Social Media category, the distillery was praised for its engaging content on social media, Ecommerce and a robust, creative representation online.
The Global Distillery Masters awards the world’s finest distilleries across the entire spirit’s sector. The awards are chaired by The Spirits Business and are judged by a panel of industry specialists. The awards are designed to recognise the growing importance of tourism, creativity and technical merit in the industry.
Paul Currie, Founder of The Lakes Distillery said “It is a great achievement to win a Masters Award once in the Global Distillery Masters, this continuous recognition for our consistent innovation and improvements within our customer experience is a testament to our efforts. Now we are being recognised for other disciplines within the business and the team are working tirelessly to ensure we are offering and enhancing the best visitor experience possible.”