Veeno has announced it will remain fully operational and is trading as normal across all of its UK sites, following a restructure of the business.
Veeno remains fully operational and is trading as normal across all of its UK sites, following a restructure of the business.
Founder Nino Caruso has now reacquired the brand and is stepping back into a more hands-on operational role, marking a return to the company’s original vision.
“The restructure follows the closure of the Chester site, which faced significant structural damage due to the history of the building and this led to an ongoing landlord dispute and ultimately made trading unviable.
“We want to reassure our guests and partners that Veeno is trading as normal and continues to go from strength to strength. The issues we faced in Chester do not reflect the performance of the wider business”, said Nino.
A new operating model has been introduced across the brand’s sites in Edinburgh, Leeds, Leicester, and Bristol, refocusing the business on its Sicilian heritage and authentic Italian hospitality. The model will also be rolled out to franchise locations in Durham and Poland.
“I’m stepping back into a more active role within the business so we can return to what Veeno has always been about – authentic Italian hospitality, exceptional wines, and a more personal, independent experience.
“Over time, we felt the business was beginning to be perceived as a chain, and that’s something we want to move away from. Our focus now is on our heritage, our roots, and delivering a simpler, more authentic offering that reflects our Sicilian identity,” said Nino.
The new direction will see a greater emphasis on wines sourced directly from Nino’s family vineyard in Sicily, which was set up by Nino’s great-grandfather.
New wine additions will include organic and small-batch wines, as well as exclusive labels developed in collaboration with partners. A more streamlined food menu has also been designed to complement the wine experience.
The transition has been carefully managed to ensure continuity across the business, with all suppliers remaining and operations stable throughout.
“What we are doing is future-proofing the business, and we want to make it clear that none of our sites are at risk of closure. Veeno continues to play an important role in the hospitality sector’s dining scene, and we look forward to building on its success,” added Nino.
